Justus Munyoki
Department Of Business Administration, University Of Nairobi, Kenya
Credit Card Usage In Kenya: The Effect Of Consumer Attitudes
Although credit cards have been used in Kenya for some time, there has been slow growth in use. The purpose of the study was to find out how consumer attitudes towards credit cards affect their usage. A cross-sectional study was done by interviewing 395 respondents. Stratified random sampling was used and respondents picked at shopping malls.Findings revealed that consumer attitudes

Justus Munyoki
University Of Nairobi, Department Of Business Administration
Effect Of Marketing Practices On Credit Card Usage Of Commercial Bank Customers In Kenya
Although credit card services have been available in Kenya for some time, the usage has not grown significantly. The purpose of this paper is to find out how the marketing practices of banks that issue credit cards affect their usage. A cross-sectional survey was conducted through the use of a structured questionnaire that was administered to 390 respondents.Stratified random sampling

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